Thanks to my sons and a love of smooth jazz (not readily available on most radio stations), I really love my MP3 player, the Zen V from Creative. Creative (NASDAQ: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Creative was founded in Singapore in 1981 with the vision that multimedia would revolutionize the way people interact with their PCs. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Zen and MuVo lines of digital audio players. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.
Over the years, I have remained loyal to the Creative sound products because they have performed nicely and always receive solid reviews. I've never had a problem with any product selected from their lineup. Also, the designs are usually contemporary, but not too far out, just hip enough. The name of the company is symbolic and one of the first to brand with the multimedia PC community. I feel about them as folks do about the Saturn product line.